I created a series of posters based on a public service announcement. The posters are meant to be cohesive as a set but also work individually. To further connect the posters to their cause, the aesthetics are aimed at catching the attention of the target audience and making sense to them. I chose to create my posters around an anti-vaping campaign, theoretically put on by Truth. I used bright colors and slight gradients which are commonly seen with e-cigarette products to attract the viewer's attention. I then used phrases, backed up by photos that relate to them, leading to the fact below being read.
